The colour is a very bright, summery red, with pink undertones. When I first saw it I was a little shocked; it looked like clown paint. However, now I've worn it a few times it seems to compliments my skin tone, and is a dramatic look but will suit almost any time of day/occassion.
It is fairly easy to apply and has a good, matte consistency. It is very pigmented, so you won't need a lot. I won't lie now, I have no idea how you're supposed to apply lipstick. But I know you're supposed to use lip liner? Maybe. Well, I didn't use that. And I think it still looks okay. Here are some fuzzy pictures of me sporting MAC pivot in different lighting and such.
As for wear, I think it lasts really well. I can eat or drink normally and expect it to last. It also doesn't have the tendency to smear all over your teeth, which is the main reason I rarely ever wear lipstick! Overall, I'm very impressed, and if I can expect this from other MAC products I might be bankrupt quite soon...
Ciao for now x
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